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DOW Branding & Trademark Licensing

Using a Disclaimer on Visual Products

Published: 08/20/21 | Updated: 09/05/25

DOW visual information nor Military Service insignia may be used in a manner that could imply endorsement of an individual, for-profit business, non-profit organization, or any other Non-Federal entity (including DOW contractors), product, or service.  This applies to both domestic and international users.  The prominent display of the following or similar non-DOW endorsement disclaimers is requested to help mitigate implied endorsements. 

"The appearance of U.S. Department of War visual information does not imply or constitute DOW endorsement."

"The Department of War [nor a respective Military Service or any other DOW Component] does not approve, endorse, or authorize this company, its products or services."